Tray Lovvorn is Co-Founder and Chief Marketing Officer of The Gridwell Group and a seasoned growth strategist, brand architect, and leadership coach. With deep experience spanning brand strategy, marketing systems, and organizational leadership, Tray partners with growth-stage companies to clarify their positioning, align execution, and build infrastructure that supports scale.

Tray’s work sits at the intersection of strategy and execution—helping leadership teams connect brand, revenue, and systems into a cohesive growth engine. His background includes decades of work in nonprofit and business leadership, where he developed a disciplined, principle-driven approach to building clarity, alignment, and momentum.

At The Gridwell Group, Tray leads strategy, positioning, and growth architecture—guiding clients through complex decisions and helping them move from fragmented efforts to intentional, scalable growth.