Experience Design
Growth isn’t a tactic. It’s a system.Elevated Thinking.
Elevated Thinking.
Grounded Execution.
We align brand, revenue, and systems—so you can scale. Strategy, website design, marketing, and automation from one Franklin, Tennessee team.
The real problem
It’s Not a Growth Problem. It’s an Alignment Problem.
Most companies don’t fail because of a lack of effort. They fail because growth outpaces alignment.
Brand tells one story. Sales tells another. Systems lag behind both.
The result? Revenue becomes unpredictable. Teams get stretched thin. Founders become the bottleneck. Growth feels harder than it should—because it is.
Chaos compounds faster than clarity.
Misalignment Is the Silent Killer of Scale
The real threat isn’t competition. It’s disconnected strategy. When brand, revenue, and operations aren’t built to work together, every win creates new friction—and every attempt to scale introduces more risk.
You Don’t Need Another Agency. You Need a Growth Architect.
Gridwell exists to help leaders design growth that holds. We bring together strategy, systems, and execution into one aligned operating model—so growth becomes repeatable, profitable, and sustainable.
We don’t chase tactics. We design frameworks. Then we build what the framework requires.
A Clear Path From Vision to Scale
No wasted motion. No disconnected efforts. Just disciplined growth.
Align
We clarify positioning, messaging, and growth strategy—so everything points in the same direction.
Build
We implement the systems, infrastructure, and revenue engine required to support scale.
Execute
We activate campaigns, workflows, and operations that turn strategy into results.
Our Services
Brand Strategy & Identity
Clarify who you are, who you’re for, and how you’re positioned to win.
Learn moreCreative & Experience Design
Bring your brand to life through world-class design and customer experience.
Learn moreContent & Social Marketing
Create compelling content that drives awareness, engagement, and loyalty.
Learn morePerformance Marketing & Media
Drive traffic, capture demand, and convert attention into revenue.
Learn moreTechnology & Automation
Implement the systems and automations to scale efficiently.
Learn moreData, Analytics & Growth Strategy
See clearly. Act strategically. Grow with confidence.
Learn moreOur work
See all our workClients We’ve Partnered With
Manufacturing ROILogo Design, Tradeshow Booth DesignView case study 
YMCA Camp ClassenSocial Strategy, Social Media ManagementView case study 
Patriot Disability AdvocatesLogo, Brand Messaging, Website, CRM & AutomationView case study 
List It RightLogo, Brand Messaging, AutomationView case study 
Castille AcademyLogo, Brand Guidelines, Website, AutomationView case study 
The GleanersBrand Strategy, Logo, Website, Vehicle GraphicsView case study
Testimonials
Rated 5.0 out of 5 on Google from 15 reviewsWhat People Are Saying
“Tray Lovvorn has done an incredible job helping us implement the strategy needed to grow our private counseling practice. Tray has been quick to respond and extremely helpful with us and our staff as we engaged this process. Highly recommend Tray & The Gridwell Group to help grow your business!”
Roane HunterOwner, Lifeworks Counseling“Tray and his team at The Gridwell Group are MVP’s of the marketing world. Creativity, knowledge, and insight have been the tools Tray and his team have used to grow our footprint at Hardin Life Resources. VERY GRATEFUL!”
Phil HardinOwner, Hardin Life Resources“If you’re looking for a design firm that will take your business to the next level, look no further than Gridwell. I highly recommend them and look forward to continuing working with them again in the future as I scale my efforts.”
Ben DerrickExecutive Director, Soldier Fund“The team at Gridwell are top notch. They are real humans and really care. In the age of automation and AI, it’s good to get to work with sincere humans doing great work for the common good!”
Josh CollinsOwner, Main Street Mentors“Tray and his team have been great to work with. They took our brand and built a social media campaign that is creating engagement on social media and is causing our enrollment for summer camp to grow by 8%!”
Jason BrownYMCA Camp Classen“I can totally recommend this group as they will walk-through all the macro and micro levels of promoting your business! They are always happy to educate you and work to correct the things that are not working! I am very pleased with the outcome of our Professional Website!”
Karla HardinChristian Integrative Counseling“We’ve been collaborating with the Gridwell Group for marketing support in various areas. They introduced us to their software package, AGORA, which has significantly streamlined and improved many of our business and marketing operations. With such a robust software product, reliable support is crucial, and Gridwell truly delivers.”
Mike JamiesonFounder, Stryker Munley Group“The Gridwell Group has helped us grow the technology side of our business and continues to work with us on the regular to troubleshoot and problem solve. Super appreciative for Tray and the team!”
Aaron MobleyMobley Brothers Roofing & Renovation“Tray and his team have gone above and beyond to assist myself and my business. I have been blown away at the capabilities and quality they have provided my business. Professionalism, passion, and quality. I fully recommend this group and look forward to continuing to work with them.”
Craig WatsonWatson Consultants
Questions We Hear Most
Straight answers about how we work. Don’t see yours?
Ask us directlyWhat does a growth strategy firm do?
A growth strategy firm aligns a company’s brand, marketing and systems around a revenue goal, then builds and runs what that plan requires. Gridwell handles both the strategy and the execution, so the plan and the work come from one team.
Is Gridwell a marketing agency or a consulting firm?
Both. We set growth strategy the way a consulting firm would, then build and run the brand, website, marketing and automation that the strategy calls for.
What kinds of companies does Gridwell work with?
Growth-stage companies, typically $1M to $10M in revenue, whose marketing and systems no longer match where the business is going. We also work with local and regional service businesses, professional services firms and consultants, and nonprofits.
Does Gridwell build websites?
Yes. Website design and development is part of our Creative & Experience Design service. We build sites that load fast, convert visitors into leads and connect to your CRM, so every inquiry is tracked and answered.
Where is Gridwell located?
Gridwell is headquartered in Franklin, Tennessee, at 101 Creekstone Blvd, Suite 100, with offices in Atlanta and Knoxville. We serve clients in Nashville, Middle and East Tennessee and metro Atlanta, along with clients nationally.
What happens on a discovery call?
It is a focused conversation about where your business is today and where momentum is breaking down. We ask questions, share perspective where it helps and decide together whether working together makes sense. No pitch and no pressure.
How much does it cost to work with Gridwell?
Every engagement is custom-scoped, because every company’s needs are different. Most clients start with a discovery call or a free website audit, and we follow with a proposal based on what the business actually needs.
Ready to Build Growth That Holds?
Start with a discovery call. No pitch. No pressure. Just a strategic conversation about where momentum is breaking down.