
Fill Your Schedule Without Adding to Your Day
You’re caring for people. We build the marketing and intake that brings the right clients, patients, and members to your door, follows up before they book somewhere else, and keeps your practice growing across every location.
- Counseling & therapy practices
- Health coaches
- Pediatricians
- Dentists & orthodontists
- Family & general practitioners
- Chiropractors & physical therapists
- Gyms & fitness studios
You’re Caring for People. Who’s Running the Front Door?
- New inquiries wait for a callback, and people looking for help book whoever answers first.
- Intake paperwork, reminders, and follow-up eat hours your team doesn’t have.
- Clients, patients, and members drift away after a few visits, and no one reaches out.
- Your website and Google profile don’t show what makes your practice or your providers different.
- Opening a second location means starting your marketing over from scratch.
How Gridwell Helps
- Every inquiry answered quickly, with a clear path to an appointment.
- Intake forms, reminders, and follow-up that run on their own and hand off cleanly to your practice software.
- Gentle re-engagement for people who haven’t been back, written in your practice’s voice.
- Provider and service pages, reviews, and a strong Google profile, so the right people find you.
- Location pages, listings, and launch campaigns that make each new office easy to find.
What We Do for Wellness & Health Practices
Strategy, creative, and systems from one team, so your brand, marketing, and follow-up work together instead of in pieces.
Websites That Build Trust
Provider bios, service and specialty pages, insurance information, and easy appointment requests, so a nervous first-timer knows they’re in the right place.
Creative & Experience DesignIntake & Follow-Up
Appointment requests routed to the right location and provider, reminders, and follow-up that work alongside your EHR or practice-management system.
Technology & AutomationReviews, Local Search & Content
Google Business Profile management, review requests, and helpful content that shows up when people search for care near them.
Content & Social MarketingPractice Brand & Messaging
A clear, warm identity and message for your practice, including new locations and service lines, that feels like care, not a sales pitch.
Brand Strategy & IdentityCampaigns for New Clients
Search and social campaigns for the services and locations you want to grow, built with patient privacy in mind.
Performance Marketing & MediaGrowth by Location
See inquiries, booked appointments, and sources for each location and service so you know what’s working.
Data, Analytics & Growth Strategy
Work We’ve Done in Wellness & Health Practices
“Tray Lovvorn has done an incredible job helping us implement the strategy needed to grow our private counseling practice. Tray has been quick to respond and extremely helpful with us and our staff as we engaged this process. Highly recommend Tray & The Gridwell Group to help grow your business!”
Roane HunterOwner, Lifeworks Counseling“I can totally recommend this group as they will walk-through all the macro and micro levels of promoting your business! They are always happy to educate you and work to correct the things that are not working! I am very pleased with the outcome of our Professional Website!”
Karla HardinChristian Integrative Counseling“Tray and his team at The Gridwell Group are MVP’s of the marketing world. Creativity, knowledge, and insight have been the tools Tray and his team have used to grow our footprint at Hardin Life Resources. VERY GRATEFUL!”
Phil HardinOwner, Hardin Life Resources“Tray and his team have gone above and beyond to assist myself and my business. I have been blown away at the capabilities and quality they have provided my business. Professionalism, passion, and quality. I fully recommend this group and look forward to continuing to work with them.”
Craig WatsonVitality Counseling
Questions We Hear Most
Don’t see yours?
Ask us directlyHow do therapists and counseling practices get more clients?
Make it easy to be found and easy to reach out. Clear pages for each specialty and provider, a complete Google Business Profile with steady reviews, and a fast, warm reply to every inquiry do more than any single ad. People looking for a therapist often contact several practices, so the first helpful response usually wins.
Is your marketing HIPAA-compliant?
We build marketing with patient privacy in mind: no health information in ads or retargeting audiences, privacy-conscious forms, and intake that hands off to your EHR or practice-management system. We’ll review your specific requirements with you, and your practice stays in control of its compliance decisions.
Do you work with dentists, pediatricians, and medical practices?
Yes. The same fundamentals apply to dental, pediatric, and primary care practices: local search visibility, reviews, provider pages that build trust, easy appointment requests, and reminders that reduce no-shows.
Do you work with gyms and fitness studios?
Yes. Gyms face the same pattern: people inquire, try a class, and drift away without follow-up. We build the brand, website, trial-to-membership follow-up, and re-engagement campaigns that turn first visits into long-term members.
Will this replace our EHR or practice-management software?
No. Your clinical records and scheduling stay where they are. We handle the marketing and follow-up around them, and set up a clean handoff so no inquiry is lost between systems.
Can you help us open a new location?
Yes. We’ve supported second-location launches with new location pages, Google Business Profiles, listings, print materials, and launch campaigns, plus intake that routes each inquiry to the right office.
Will marketing feel too salesy for a healthcare practice?
It shouldn’t, and we won’t let it. Everything we write is warm, clear, and helpful, the way your practice talks to people in the room.
Your Practice Is Built on Care. Let Your Marketing Show It.
Book a discovery call and we’ll look at how people find you, how quickly they hear back, and where new clients are slipping away.

