Performance Marketing
SEO & AEO Services
SEO and AEO: Get Found in Google and in AI Answers
Search engine and answer engine optimization for businesses in Middle Tennessee, Knoxville and Atlanta, so customers find you whether they search or ask.
What SEO and AEO Mean for Your Business
SEO (search engine optimization) helps your website rank in Google and Bing. AEO (answer engine optimization), also called GEO or AI search optimization, helps your business get named and cited when people ask ChatGPT, Perplexity, Gemini or Google’s AI Overviews for a recommendation. Gridwell does both, because customers now do both.
The two share a foundation: a fast, well-structured website, pages that answer real questions directly, accurate business information everywhere it appears, and proof that others trust you. We build that foundation, then measure where you show up and where you don’t.
What This Work Produces
Published results from client work and from our own site.
- 6 of 7AI search queries naming Lifeworks CounselingLifeworks Counseling
- 18New service pages built for Lifeworks to rankLifeworks Counseling
- #1Google and Bing for “growth strategy marketing agency Knoxville,” and named in Google’s AI OverviewGridwell, 10/12/2026
- 1stNamed first in Google’s AI Overview for “growth strategy marketing agency Nashville”Gridwell, 10/12/2026
Everything SEO & AEO Covers
SEO and AEO audit
A full review of your site’s technical health, content, local presence and current visibility in search and AI answers.
Keyword and question research
The searches and questions your customers actually use, by service and by city.
Technical SEO
Site speed, crawlability, indexing, redirects, mobile performance and Core Web Vitals.
Service and location pages
Dedicated pages for each service and market, written to rank and to be quoted by AI assistants.
Structured data and schema
Organization, LocalBusiness, Service and FAQ markup, so search engines and AI tools read your business correctly.
Local SEO
Google Business Profile optimization, consistent listings and a steady flow of reviews to win the map pack.
Content that answers
Articles and FAQs built around the questions buyers ask before they call.
AI visibility tracking
Regular checks of how ChatGPT, Perplexity, Google AI Overviews and Bing describe your business, alongside rankings and traffic.
Our SEO & AEO Process
Audit
We measure your current rankings, AI visibility, technical health and local presence.
Plan
A prioritized roadmap of fixes, pages and content, tied to the searches that drive revenue.
Build
Technical fixes, new pages, schema and listings, shipped in order of impact.
Measure
Monthly reporting on rankings, AI mentions, traffic and leads, and adjustments based on what moves.
How to Choose an SEO and AEO Agency
Red flags worth knowing before you hire.
Guaranteed rankings
No one controls Google or ChatGPT. A promise of the #1 spot is a reason to walk away.
No talk of AI search
If an agency’s plan ignores how AI assistants answer questions about your industry, it is already behind.
Reports without leads
Rankings and traffic matter only when they turn into calls, forms and customers. Ask how results tie to revenue.
You don’t own the work
Your content, your accounts and your data should belong to you if you ever part ways.
SEO and AEO in Nashville, Knoxville and Atlanta
Local search is won city by city. Gridwell has offices in Franklin, serving Nashville and Middle Tennessee, plus Knoxville and Atlanta, and we build the local pages, listings and proof that put you in front of customers in each market.
Questions We Hear Most
Don’t see yours?
Ask us directlyWhat is the difference between SEO and AEO?
SEO helps your website rank in search engine results. AEO helps your business get named and cited in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. They share a foundation, but AEO puts more weight on direct answers, structured data and consistent information across the web.
Is AEO the same as GEO?
Yes, mostly. AEO (answer engine optimization), GEO (generative engine optimization) and AI search optimization all describe the same goal: being the business AI assistants recommend and cite.
How do I get my business to show up in ChatGPT?
AI assistants recommend businesses they can verify. Clear service pages that answer questions directly, schema markup, accurate listings, reviews and mentions on trusted sites all make your business easier to find and cite.
How long does SEO take to work?
Technical fixes and new pages can show movement within weeks. Competitive rankings usually take three to six months of steady work, and local results often come faster than national ones.
Can you guarantee first-page rankings?
No. No agency controls Google or AI assistants, and a guarantee is a warning sign. We commit to the work, the reporting and honest results.
Do you offer local SEO?
Yes. Local SEO, including Google Business Profile optimization, listings and reviews, is part of our SEO and AEO work for businesses that serve specific cities.
How do you measure AI search visibility?
We run the same set of buyer questions through ChatGPT, Perplexity, Google AI Overviews and Bing on a regular schedule and track whether, and how, your business is named.
Find Out Where You Show Up
Start with a free audit. We’ll show you how you rank in search, what AI assistants say about your business and what to fix first.