Experience Design
Website Design & Redesign
Website Design Built to Rank, Load Fast and Convert
New websites and redesigns for businesses in Middle Tennessee, Knoxville and Atlanta, planned around how your customers search and decide.
What Website Design With Gridwell Includes
Gridwell designs and builds websites that load fast, rank in search, get cited by AI answer engines and turn visitors into leads. Every project covers strategy, content structure, design, development, SEO and AEO foundations, analytics and launch, so the site works as a growth tool, not a brochure.
A redesign is the right move when your site is slow, hard to update, invisible in search or no longer matches the business you’ve become. We keep what earns traffic, fix what costs you leads, and protect your rankings through the move.
Websites We’ve Built
Recent sites for counseling practices, coaches, nonprofits and community organizations.
Lifeworks CounselingCounseling practice · Website, SEO & AEOView case study 
True Blue TribeMen’s community · Website designVisit the site 
Rachel Dunne CoachingCoaching & counseling · Website designVisit the site 
Christian Integrative CounselingCounselor certification · Website designVisit the site 
BPO InternationalMen’s outreach nonprofit · Website designVisit the site - Free website auditSee what your current site is costing you.Start your free audit
Everything Website Design Covers
Strategy and site map
We define who the site serves, what each visitor needs and the pages that answer them, before anything is designed.
Content and copywriting
Clear, search-aware copy for every page, written to answer real questions and move visitors to act.
Custom design
A design built from your brand, not a template, with layouts planned for mobile first.
Development
Fast, secure builds that score well on Core Web Vitals and are easy for your team to update.
SEO and AEO foundations
Page titles, meta descriptions, headings, internal links and schema markup, so search engines and AI assistants understand every page.
Forms, CRM and tracking
Lead forms connected to your CRM, analytics and conversion tracking set up before launch.
Redirects and launch
Every old URL mapped and redirected, so a redesign keeps the rankings you’ve already earned.
Accessibility and compliance
Readable contrast, keyboard-friendly navigation, a privacy policy and cookie consent in place at launch.
Our Website Design Process
Plan
Discovery, a review of your current site and analytics, and a site map built around search demand.
Design
Homepage and key page designs for review, then the full set once the direction is approved.
Build
Development, content entry, SEO and schema, forms and tracking, tested on real devices.
Launch and grow
Redirects, go-live, search console setup and a post-launch check of rankings and leads.
How to Choose a Website Design Company
Questions worth asking before you sign.
How will you protect our rankings?
A redesign without a redirect plan can erase years of search visibility overnight.
Who writes the content?
Many agencies design around placeholder text and leave the writing to you. Content is most of what ranks.
Will we own the site?
You should own your domain, your content and your site files, with full access to every account.
How fast will it load?
Ask for Core Web Vitals targets. Slow sites lose visitors and rankings, especially on mobile.
Website Design in Nashville, Knoxville and Atlanta
Gridwell builds websites for businesses across Middle Tennessee, including Nashville, Franklin and Brentwood, plus Knoxville and the Atlanta metro. Our Franklin, Knoxville and Atlanta teams work with you directly, in person or remotely.
Questions We Hear Most
Don’t see yours?
Ask us directlyHow long does it take to design a website?
Most small business websites take eight to twelve weeks from discovery to launch. Larger sites, migrations and sites with many service or location pages take longer.
Should we redesign our website or start over?
If your platform is slow, hard to update or limits what you can do, a rebuild is usually the better investment. If the foundation is sound, a redesign of the structure, content and design can deliver most of the gain.
Will a redesign hurt our Google rankings?
Not when it is planned properly. We map and redirect every existing URL, keep the content that ranks and set up Google Search Console before launch, so you keep the visibility you have earned.
Do you write the website content?
Yes. Content strategy and copywriting are part of every website project, because the words on the page do most of the work in search and in conversion.
Will our website show up in AI search like ChatGPT and Google AI Overviews?
We build every site with AEO in mind: clear answers, FAQ sections, structured data and fast pages that AI assistants can read and cite.
Can we update the website ourselves after launch?
Yes. We build sites your team can update, and we offer ongoing support for clients who would rather we handle changes.
Do you build websites for businesses outside Tennessee and Georgia?
Yes. Our offices are in Franklin, Knoxville and Atlanta, and we build websites for clients across the United States.
Ready for a Website That Brings in Business?
Start with a free website audit or a discovery call. We’ll show you what your current site is costing you and what to fix first.